In today’s world SEO is one of the most popular activities which enhances your brand on serval platforms. As we know SEO is the process of making your content at the top of search page results when users use keywords to find content on the internet. Search Engine Optimization is three long words that describe something as simple as reaching the top of Google’s rankings. Here are some free SEO tools to help you figure out more about how to use these tools and for what purpose to increase organic ranking in search engines.

List of free SEO Tools for your website

1. Google Analytics

Google Analytics is the first choice for anyone who is looking to promote their digital presence, and this is one of the best free SEO tools. Most of the search traffic occurs on Google, and the Google Analytics platform is a free control panel that allows perfect control over Google’s search settings, as well as other Google services such as Search Console and Data Studio are also free to use.

2. Google Disavow Tool

If there are any suspicious or harmful URLs that link to your website, you will need to remove that link from the Google index so that the link does not affect your SEO score. This tool is also a free application that helps you to avoid SEO penalties.

3. Google Search Console

While it may take time to become familiar with these tools and take full advantage of their features, it is possible to extract incredible value from the Google platform by learning the systems and tools at your disposal, and this makes it the best free SEO tool. Google Search Console is a tool that allows you to track your website’s performance on the Google search engine and find additional resources that can increase your success with Google SEO. Webmasters can use Google Search Console to check the indexing status of their websites and even customize visibility with an intuitive set of tools and configuration options.

4. Bing Webmaster Tool

This is one of the best free SEO tools. While Google continues to control most of the search engine traffic on the web, Bing still gets a lot of attention, so don’t forget that when you’re working on improving your SEO, the application includes an intuitive dashboard, easy report settings to track SEO results over time, diagnostic tools to detect vulnerabilities in SEO strategy, and a tool to track your Bing account in real-time.

5. Google Tag Manager

This is the best free SEO tool that allows its users to manage all the tags on their website without editing the code. Google Tag Manager is a perfect companion platform that gives you more control over your site’s performance without having to do complicated coding.

6. Google Structured Data Testing Tool

If you want to simplify on-page SEO setup, Google’s structured data testing tool is one of the most useful and intuitive options to do so. You can also edit the code within the tool to make it work to your exact specifications and it helps you troubleshoot data on the page and conduct competitive analysis with ease.

The Structured Data Testing Tool is being deprecated. For validating structured data for Google Search, Google now recommends using the Rich Results Test for more accurate and actionable feedback.

7. PageSpeed Insights

Designing your website for mobile browsing is an absolute must, as mobile devices are fast becoming the preferred access point for most consumers to access the Internet. This set of tools is powered by Google and is one of the best free SEO tools that you can use every day, and you can also use it to review your site performance not only on desktop and mobile platforms, but you can also get suggestions to improve performance on these platforms, so you can also take advantage of that great offers which this tool provide their users.

8. Canva

You may not need to hire a graphic designer for very simple projects, especially when you have a clear idea about the image or graphics that you want to create. The best part is that you can use it on the web or via mobile device, and Canva Server integrates with countless fonts, templates, images, and illustrations found all over the web.

9. Xenu’s Link Sleuth

This application is one of the best free SEO tools to check websites for broken links. A long-standing staple of the SEO community for simple and free site auditing is the Xenu app, a Windows-based desktop crawler that allows you to quickly find broken links and perform basic site audits completely free of charge.

10. W3C Markup Validations

Checking the validity of the markup of web documents is an important task for any SEO team. The W3C provides this aid to ensure the quality of web pages. This free SEO tool can help you assess the overall usability of your site, as well as ensure browser compatibility for your website. While this tool may not directly improve your SEO, it can easily identify overlooked issues such as lost closing tags and other technical issues that can hamper your SEO results.

11. Website Page Test

If you are striving for greater reach with your website, the web page testing tool allows you to quickly test your site’s page loading speed from multiple access points around the world. After each test, you will receive a full diagnostic report that includes improvement, suggestions, and readable optimization charts that show you the strengths and weaknesses of your site.

12. Enhanced Google Analytics Notations

Advanced Google Analytics Notation Tool is a free add-on for your Google Chrome account that allows you to track your site traffic in real time, and overlay additional data on your existing analytics, and this tool provides a useful screen capture to do this.

13. Screaming Frog SEO Spider Tool

Screaming Frog SEO Spider is a desktop program that is used to analyze your website for elements that may be harming your SEO efforts. Its free version supports up to 500 pages to be crawled. The program spiders your website and reports on a large number of elements including:

• Page titles – missing, duplicate, character length, same as h1 and more
• Duplicate pages
• Broken links and server errors
• Link anchor text and so much more

14. Ubersuggest

Ubersuggest is a free SEO tool that specializes in generating new keyword ideas. It uses the power of Google Suggest and other suggest services to provide a list of possible keywords and keyword phrases.

15. SEOBook Server Header Checker

SEOBook’s Server Header Checker is used to check HTTP headers and make sure that 301s are redirecting properly.

16. XML-Sitemaps.com

It creates an XML, ROR, Text, or HTML sitemap for your website. XML sitemaps are used to be submitted to Google, Bing, and other search engines so that your website’s pages might be crawled and indexed more efficiently.

17. CoSchedule’s Headline Analyzer

The headline analyzer will help you create titles that will capture and drive more traffic to your site. Google says that titles are critical as they give users a quick overview of your content. High-quality titles are important on your web pages because it decides which result to click on.

18. Google Trends

Google Trends shows the popularity of a topic or keyword over a selected time frame. Use it to find and capitalize on trending topics, and avoid creating content with less interest.

In the above article, you find free SEO tools for your website. For more information regarding it just share your thoughts through a comment below.