If you know important SEO tools then you can use them in developing your business. Mastering Search Engine Optimization might be hard but finding the best SEO tool is easy, we have compiled them in this list. In this article, you will find more information about important SEO tools for your site, so figure out which tool works better for your business and use it to make your business grow online.

List of important SEO tools you should know

1. BuzzSumo

Do you want to discover new ideas, research popular content, find top influencers or you need to know what works for your competitors and how to beat them at their own game, BuzzSumo is a free and premium app that lets you do it with an easy-to-use interface. The free version of BuzzSumo doesn’t have the range of features that the paid version has, but you can still easily perform competitive SEO analysis with a tool that provides highly accurate social share count estimation.

2. Screaming Frog

For enhancing your business why don’t you go for Screaming Frog SEO Tool? If you need a useful tool for small-scale URL crawling, Screaming Frog free version allows you to crawl up to 500 URLs at a time.

3. SEMrush

If you only own one site but want to track your SEO on an intuitive all-in-one platform, SEMrush is a free and premium tool that you should not overlook. It allows you to perform basic site auditing, keyword, and domain reporting with the free project.

4. Ubersuggest

Ubersuggest is incredibly useful if you need to do extensive keyword research, get a complete domain overview, and gain valuable insight into SEO strategies that work for your competitors. Though Ubersuggest provides you a report of SEO top pages that shows which pages of your competitors rank correctly for the most popular organic keywords in your niche. It also shows the report of which content is popular on the social media search engine as well.

5. Google Analytics

In any digital marketing strategy, data plays an important role and having the right tools before any marketing effort ensures that you get the desired results. Google Analytics provides levels of complexity as much as you want. Though track social media data with GA improve your search engine optimization and content marketing. This is one of the benefits of Google Analytics is identifying the best-performing pages on your website to gain insight into what type of content to invest in. The more relevant data you have across all channels, the more opportunities for optimization, new ideas, and an idea of how connected everything is compared to the overall business.

Therefore, to make content marketing a viable strategy for growing an online business, the use of GA is essential. Google Analytics is key to extracting the keywords and pages that are most important to you, the SEO metrics save your time and help you to understand the role SEO plays in your overall performance.

Google Analytics is fully integrated with other Google services, and if you are using other Google-based services for marketing, it will be required to track their performance.

6. SimilarWeb

The SimilarWeb suite of tools can identify competitor marketing strategies, help you evaluate companies for smart investments, and provide you with detailed information about your target market and customer base. It is one of the most important SEO tools that help us to make more data-driven decisions.

7. Broken Link Check

Instead of catching up when you see your SEO results decline, Broken Link Check allows you to actively track the health of your website’s link profile. ​The Broken Link Check is aptly named as it scans your website and blog for dead links, validates internal and external URLs, and all errors and linking issues discovered with each scan. The included verification tool makes sure you can quickly identify and repair broken or inactive links before they have a chance to lower your search results ranking.

8. SEO Review Tools

If you are interested in adding new tools to your SEO arsenal, why not add exactly 42 tools in one? SEO review tools are just that a set of 42 unique SEO tools that you can use to improve your content, check for duplicate content, find new keywords, check your domain authority, and more. Which are the SEO Review Tools is truly a carefully maintained one-man operation and it provides some of the biggest names in SEO with bug-free code and reliable tools that facilitate SEO.

9. GTmetrix

This is one of the best free SEO tools which check your page loading speed. Though your results will show everything from your website’s average page load speed to slower than you’d like. GTmetrix will also provide tips and tricks to improve your page loading speed, helping you identify problems in your website’s back-end encoding, which you can use to improve existing and future pages on your site.

10. Google Search Console

Google Search Console is a tool that allows you to track your website’s performance on the Google search engine and find additional resources that can increase your success with Google SEO. ​Webmasters can use Google Search Console to check the indexing status of their websites and even customize visibility with an intuitive set of tools and configuration options.

11. Google Tag Manager

Google Tag Manager is free and this tool allows you to manage all the tags on your website without editing the code. This tool analyses your site’s tags and identifies potential issues, so you can easily adjust your tags as needed and make other changes without hassle. Google Tag Manager is a perfect companion platform to the Google Analytics suite, giving you more control over your site’s performance without having to do complicated coding.

Take Away

Now you know about few free and paid SEO tools, determine which tool will help you achieve your SEO goals and start auditing, optimizing, and monitoring your website, web pages, and it’s content.

Let us know in comments below if any important SEO tool need to be added in this article.